In a groundbreaking collaboration, 5 Gum and critically acclaimed artist J.I.D have launched the '5 in a Lifetime' campaign, commemorating the 50th anniversary of Hip Hop. This unique campaign offers lucky fans the chance to experience an exclusive track inspired by iconic albums, with only five vintage boomboxes containing the song available. Let's dive into the details of this extraordinary campaign that pays homage to the rich history and culture of Hip Hop.
The Inspiration Behind '5 in a Lifetime'
Explore the creative concept behind the '5 in a Lifetime' campaign
The '5 in a Lifetime' campaign by 5 Gum and J.I.D was born out of a desire to celebrate the 50th anniversary of Hip Hop in a unique and innovative way. Inspired by five influential albums from the genre, including Ludacris' 'Word of Mouf' and Common's 'Resurrection,' this campaign aims to pay homage to the rich history and cultural impact of Hip Hop.
By partnering with J.I.D, a critically acclaimed artist known for his lyrical prowess, 5 Gum has created a special track that incorporates audio references from these iconic albums. This exclusive song will be played only five times on limited edition boomboxes, creating a once-in-a-lifetime listening experience for a select group of lucky fans.
The Limited Edition Boomboxes
Discover the unique features of the limited edition boomboxes
The '5 in a Lifetime' campaign offers fans the opportunity to win one of only five limited edition boomboxes. These boomboxes are not your ordinary music players; they have been crafted from upcycled old-school boomboxes, giving them a vintage and nostalgic feel.
Each boombox features transparent casing, allowing fans to see the inner workings of the device. The vintage analog counter and lucite-embedded volume knobs add to the retro aesthetic. But what truly sets these boomboxes apart is the piece of Peppermint Cobalt 5 gum chewed by J.I.D, embedded at the center. This unique detail adds a personal touch and makes each boombox a one-of-a-kind collector's item.
The Exclusive Listening Experience
Learn about the once-in-a-lifetime listening experience offered by the campaign
The '5 in a Lifetime' campaign aims to recreate the thrill of hearing a deep and meaningful song for the very first time. Only five lucky fans will have the opportunity to listen to J.I.D's exclusive track on the limited edition boomboxes. Each boombox contains a cassette tape with the custom song, but there's a catch - the tape will self-destruct after five listens.
This unique feature ensures that the listening experience remains exclusive and memorable. By physically 'chewing up and spitting out' the cassette tape, the boombox preserves the thrill of hearing the song for a limited time. Winners of the sweepstakes will have the chance to fully immerse themselves in the music and appreciate the artistry of J.I.D's creation.
Honoring the 50th Anniversary of Hip Hop
Discover the campaign's contribution to preserving Hip Hop's rich history
The '5 in a Lifetime' campaign not only celebrates the 50th anniversary of Hip Hop but also contributes to preserving its rich history and culture. As part of the campaign, 5 Gum will gift one unique analog boombox to The Hip Hop Museum and make a $20,000 donation to support their mission.
The Hip Hop Museum, set to open its doors to the public in 2025, aims to inspire, empower, and promote understanding of Hip Hop's cultural influence. The donated boombox will be a valuable addition to the museum, allowing visitors to experience the thrill of the '5 in a Lifetime' campaign firsthand and further connect with the history and legacy of Hip Hop.
Conclusion
The '5 in a Lifetime' campaign by 5 Gum and J.I.D is a groundbreaking celebration of the 50th anniversary of Hip Hop. Through an exclusive track inspired by iconic albums and limited edition boomboxes, this campaign offers lucky fans a once-in-a-lifetime listening experience. The campaign not only pays homage to the rich history and culture of Hip Hop but also supports The Hip Hop Museum in preserving this influential genre for future generations.
FQA
What albums inspired the exclusive track?
The exclusive track by J.I.D is inspired by five influential albums, including 'Word of Mouf' by Ludacris, 'What's the 411?' by Mary J. Blige, 'Resurrection' by Common, 'Phrenology' by The Roots, and 'Shock Value' by Timbaland.
How can I win one of the limited edition boomboxes?
Fans can enter the sweepstakes for a chance to win one of the five limited edition boomboxes by visiting the campaign website. The boomboxes are a true collector's item, featuring transparent casing, vintage analog counters, and lucite-embedded volume knobs with a piece of Peppermint Cobalt 5 gum chewed by J.I.D at its center.
What happens to the cassette tape after five listens?
The cassette tape containing J.I.D's exclusive song will 'self-destruct' after five listens. This unique feature adds to the exclusivity and memorable nature of the listening experience, preserving the thrill of hearing the song for a limited time.
How does the campaign contribute to the preservation of Hip Hop?
As part of the '5 in a Lifetime' campaign, 5 Gum will gift one unique analog boombox to The Hip Hop Museum and make a $20,000 donation to support their mission. The boombox will be showcased at the museum, allowing visitors to experience the campaign firsthand and further connect with the history and legacy of Hip Hop.
