In Australia, the music industry is facing a unique set of challenges and opportunities. Despite the return of concerts and the growth of the recorded music sector, there are concerns about the dwindling number of live music venues and the difficulty for homegrown acts to make an impact on the national singles chart. However, amidst these challenges, there is a vision for a fitter, stronger, and more inclusive music industry. Let's delve into the details and explore the strategies proposed by APRA AMCOS CEO Dean Ormston to transform the industry.
The Current State of Australia's Music Industry
Explore the challenges and opportunities facing Australia's music industry today.
Australia's music industry is experiencing a mix of triumphs and setbacks. While concerts have made a comeback, the closure of over 1,300 live music venues in less than four years has posed a significant challenge. Additionally, local artists are finding it increasingly difficult to make an impact on the national singles chart.
Despite these obstacles, APRA AMCOS CEO Dean Ormston envisions a fitter, stronger, and more inclusive music industry. Let's dive deeper into the current state of Australia's music industry and the strategies proposed to overcome these challenges.
The Impact of COVID-19 on the Music Industry
Discover how the global pandemic has affected the music industry in Australia.
The COVID-19 pandemic has had a profound impact on the music industry worldwide, and Australia is no exception. With the spread of the virus, the closure of live music venues became necessary, leading to a loss of over 1,300 venues across the country.
However, amidst the challenges, the recorded music industry has seen growth. Streaming services have become more popular, providing a platform for artists to reach a wider audience. The pandemic has forced the industry to adapt and find innovative ways to connect with fans.
The Need for a Thriving Live Music Scene
Explore the importance of a vibrant live music scene and the impact of venue closures.
Live music venues play a crucial role in nurturing local talent and providing a platform for artists to showcase their skills. However, the closure of venues has created a challenging environment for small businesses hosting live music events.
To address this issue, APRA AMCOS CEO Dean Ormston proposes a five-step action plan, including a federal government rebatable tax offset to encourage the doubling of live music venues. Additionally, commercial radio stations are urged to support the Australian music industry by increasing the airplay of local artists.
Empowering Artists Through Education and Support
Learn about the importance of music education and mentorship programs for aspiring artists.
Ormston emphasizes the significance of incorporating songwriting into school curriculums to foster the next generation of musicians. By transforming the education system, Australia and New Zealand can become net exporters of music and raise educational standards.
Furthermore, providing access to mentorships, internships, and export development grants for music managers and industry workers can support business development, innovation, and sustainability.
The Path to a Thriving and Inclusive Music Industry
Discover the vision for Australia and New Zealand to become net exporters of music.
Ormston envisions a future where Australia and New Zealand join the ranks of Sweden, the U.S., and the U.K. as net exporters of music. This vision includes attracting international screen and game productions that utilize local composers and sync local songs.
By embracing a national export strategy and supporting middle and top-tier assets, the music industry can thrive both locally and globally. The goal is to create a diverse, inclusive, and safe industry that celebrates the talents of Australian and New Zealand artists.
