Colombian star Manuel Turizo shares his journey of building a successful career in the Latin music industry. From uploading his first song to Spotify to collaborating with renowned artists, Turizo reflects on his path of growth and exploration. Learn more about his experiences and insights at Billboard Latin Music Week.
The Journey Begins: Uploading 'Lady' to Spotify
Manuel Turizo's humble beginnings and the song that changed his life
Manuel Turizo's journey in the Latin music industry started with a simple act: uploading his song 'Lady' to Spotify. At the age of 16, he and his brother co-wrote the track and embarked on the adventure of sharing their music with the world.
With limited knowledge of the music industry, Turizo had to figure out the process of uploading a song to streaming platforms. He even had to ask his cousin for his credit card to cover the $9 cost per song upload. Little did he know that this small investment would lead to a life-changing moment.
Building Momentum: From One Hit Wonder to Prolific Artist
How Manuel Turizo avoided being pigeonholed and embraced musical exploration
After the success of 'Lady,' many artists face the challenge of avoiding the 'one hit wonder' label. Turizo tackled this by immersing himself in the studio and constantly creating music. He understood that building a successful career required consistent effort and a willingness to evolve.
One aspect that sets Turizo apart is his refusal to be confined to a specific genre. Despite initial resistance from his team, he followed his instincts and released songs in different styles, including bachata. Turizo's ability to challenge himself and explore new musical territories has contributed to his continued success.
Embracing Collaboration: Expanding Horizons with Renowned Artists
Manuel Turizo's journey of collaboration and growth in the Latin music industry
Collaboration has been a key factor in Manuel Turizo's career growth. Through his collaborations with renowned artists like Shakira, Sebastián Yatra, Beele, Grupo Frontera, and Piso 21, Turizo has expanded his musical horizons and reached new audiences.
Each collaboration has brought unique experiences and opportunities for Turizo to showcase his versatility as an artist. From the Latin Grammy-nominated song 'El Merengue' with Marshmello to the chart-topping 'Copa Vacía' with Shakira, Turizo's collaborations have solidified his position as a rising star in the Latin music industry.
Staying True to His Vision: Overcoming Doubts and Following His Gut
Manuel Turizo's determination to follow his own artistic path
Throughout his career, Manuel Turizo has faced doubts and challenges from his own team. Initially advised against releasing a bachata song, Turizo stayed true to his vision and decided to follow his gut.
He emphasizes the importance of listening to his team's input but ultimately having the final say in his artistic decisions. Today, his team fully supports his vision and recognizes the value of his musical exploration.
Conclusion
Manuel Turizo's journey of growth and success in the Latin music industry
Manuel Turizo's career is a testament to the power of perseverance, creativity, and staying true to oneself. From humble beginnings to collaborating with renowned artists, Turizo has built a successful career 'little by little.'
His story serves as an inspiration to aspiring musicians and showcases the opportunities that await those who are willing to embrace challenges and explore new musical territories.
Conclusion
Manuel Turizo's journey in the Latin music industry is a testament to the power of perseverance, creativity, and staying true to oneself. From humble beginnings and uploading his first song to Spotify, Turizo has overcome challenges and embraced new genres to build a successful career 'little by little'.
His collaborations with renowned artists and his willingness to explore different musical styles have solidified his position as a rising star in the industry. Turizo's story serves as an inspiration to aspiring musicians, highlighting the importance of consistent effort, following one's artistic vision, and embracing opportunities for growth.
